Winter & Summer
Sales
Creative & campaign development
Winter Sale is one of the key seasonal sales at Jewlr. One of the main goals for the creative front was to showcase the plethora of gemstones available for customizing the brand's best-selling rings, tapping into the sentiments of Winter with its blue hues. The Summer Sale, launched exclusively in Australia, adapted the colour scheme to reflect the vibrant feel of summer. I was responsible for developing the creative of both sales.
Several iterations were made to explore the aesthetic and attitude for the sale. The final creative, shown below in the homepage banner, featured select rings in a dramatic environment. The process involved creating sketches, developing compositions for the rings, working with the 3D render team and retouching the final image assets.
The following is an extension of the creative from the Criteo ad campaign.