Mother's Day is a significant gifting occasion for jewellery retailers, and Jewlr stands out by offering a wide range of personalized jewellery perfect for Mother's Day gifts. Emphasizing the customizable features was central to our Mother's Day Sale campaign. As part of the creative team, we were deeply involved in every aspect of the campaign, from concept development and creative design to participating in the photoshoot and producing final deliverables. This comprehensive marketing effort showcased our dedication to creating a memorable and impactful Mother's Day shopping experience.
Mother’s Day Sale
Creative & campaign development
"Gifts of Love, Made for Mom" is a beautiful key message that narrates the appreciation for mothers through cross-generational maternal bonds.
The campaign development kicked off with the creative team brainstorming concepts and visuals to define the overall look and feel. As part of this process, I created mockups of key placements where the creative would live on the site, such as the sale landing page and gift guide, as shown below.
The final creative reflects iterations from emphasizing the emotive aspects of Mother's Day Sale to amplifying the sale message.
This evolution is seen in a series of homepage banners that rotated throughout the duration of the sale. Below encompasses final site creative along with other digital marketing efforts, such as emails and ads.
As one of the senior graphic designers, we led the design of the campaign's sale landing pages and implemented them on an open-source platform using web languages. We created two different formats for the sale landing pages to conduct A/B testing.
