Itsoffish
Brand Identity, Book Design
Itsoffish is a brand that specializes in personalized signage, favours, and stationery for weddings and celebratory events, including signing boards and menus. Through a diverse selection of materials, textures, and colour options, Itsoffish adds a personal touch to elevate every celebration. I collaborated with the creative team to develop the brand's logo and was the lead designer for the product catalogue which showcases the brand's product range, customization options, and their applications.
“It's official”, says a couple who announces their engagement, and the brand name playfully mirrors this sentiment.
The diamond atop the letter 'O' in the logo is a nod to an engagement ring, though the brand spans beyond weddings. A subtle watercolour stroke calls out to hand-painted signs, a signature product of the brand.
The catalogue is structured around essential wedding components: ceremony, reception, and bridal party. Each section showcases materials and finishes for various product types, like the welcome sign, allowing customers to customize with fonts, colours, and shapes detailed in the appendices.
